Turning operational tension into clarity, alignment, and growth.

I work with founders at critical growth points to uncover what’s really driving operational tension—and design systems that actually serve your customers, team, and vision.

You deserve to lead from the front — present, focused, and clear.

But presence isn’t just a leadership trait. It comes when your vision, team, and operations are in sync. When the internal and external match, you move from reactivity to grounded momentum.

That’s what our work is really about.

  • Not just clearer systems, but clearer leadership.

  • Not just streamlined operations, but energy to focus where it matters most.

  • Not just growth, but growth that feels sustainable.

Because real progress doesn’t come from hustling harder.

It comes from alignment.

Invitation

How We Can Work Together

Scaling a business isn’t about doing more—it’s about aligning vision and execution so growth becomes sustainable.

As a Strategic Operations Advisor, I partner with founder-led companies to:

  • Surface the real tensions slowing progress

  • Align teams, systems, and processes around your vision

  • Build the structures that turn strategy into daily execution

I offer three levels of partnership, depending on your stage of growth:

  • For founders who need a trusted strategic sounding board.

    • Monthly Strategy Call (90 min)

    • Email and Slack access for ongoing questions

    • Targeted guidance on priorities, bottlenecks, or key decisions

    • Best for leaders who want clarity and direction without full engagement

  • For companies ready to move beyond quick fixes and design scalable foundations.

    • Bi-weekly strategy sessions

    • Deep-dive assessment using the SHIFT framework

    • Action plan for aligning people, processes, and tools

    • Guidance to implement operational structures to support growth

    • Best for companies building the next stage of their operating model

  • For founders who need a true right-hand partner at the table.

    • Fractional CCO-style engagement (weekly meetings)

    • Hands-on support with tools and process optimization

    • Leadership alignment and cross-team collaboration

    • High-touch guidance through critical growth inflection points

    • Best for founders who want to stay focused on vision while I help orchestrate execution

You’re ready to SHIFT.

Operations don’t need to be chaotic. They need to be aligned.

I use my SHIFT Framework to untangle what’s holding you back and design operations that actually work for your team and your vision.

  • Surface → Uncover the root tensions—not just what’s broken, but what’s been left unsaid.

  • Harmonize → Align your vision with ground-level reality so your team understands not just what to do but why it matters

  • Integrate → Connect processes, tools, and workflows so strategy translates into daily execution.

  • Flow → Build operational rhythms that create natural momentum without burning people out.

  • Thrive → Design an operation model that supports both business growth and the humans behind it.

It’s time to make the shift.

Hi, I’m Heather!

For years, I helped teams untangle, refine, and rebuild the processes and tools that power revenue operations. But more often than not, the real work wasn’t just about the tech—it was about aligning the entire system: the processes, the tools, the team, and the leadership behind it.

That realization changed how I see operations—and how I help others lead.

Today, I work with founders who are building fast but feeling the weight. I help them pause the whirlwind, uncover what’s really going on, and realign their strategy, systems, and teams to support sustainable growth.

I bring a systems lens to operational chaos. A strategic mind to the clutter. And a belief that when your operations reflect your values and vision, business doesn’t just run better—it feels better. It serves better.

Because it’s not about doing more.

It’s about doing what actually moves you—and your business—forward.

  • Terrific! Very responsive and good at understanding our business and our pain points, then implementing solutions that weren’t quick fixes, but really solved issues and optimized processes.

    Justin Bakes, CEO, Forward Financing

Let’s Connect.

Let’s talk about what alignment could look like in your business.